2023 is the third year with dsm-firmenich as the team’s title partner, building on a long-established relationship that has flourished since its beginning in 2015.
A partnership built on the concept of co-innovation, dsm-firmenich provide Team dsm-firmenich with cutting-edge products which help the team across four main pillars of performance: focus, endurance, resilience, and recovery. In return, Team dsm-firmenich is the ultimate stress test for the nutritional innovations with their athletes competing at the highest of levels and to the limit of human abilities. The team’s feedback and data can then help shape the future of nutrition, not only for cyclists and sportspeople but also help to find solutions to improve the health of everyone around the world.
Furthermore, the collaboration between Team dsm-firmenich and dsm-firmenich, plus the team’s sports nutrition partner Sanas, has seen the implementation of a variety of innovative ingredients into sports nutrition products that our riders use every day.
Focus – Come on, we’re racing!
Within cycling it is important to be switched on almost all of the time, and even on those slower transitional sprint days, you need to be able to turn it on at the flip of a coin to be able to react to the sudden melee of organised chaos that is professional bike racing. This then links to the concept of reaction time, visual acuity, performance under pressure and more. It goes without saying then, despite it maybe not being top on your list, that good brain health is a key component in being able to achieve optimal performance. Be that from managing to get an extra hour of quality sleep in, to your reflexes being on point to avoid a mid-slumber-stage crash beside you, having a focused and sharp mind can make a difference.
The team works hand-in-hand with dsm-firmenich to try discover new ways of supporting riders’ focus on the road and this comes in all different aspects. One of those is by enhancing riders’ quality of vision with FloraGLO® and OPTISHARP® which can be found in Sanas’ Sports gums; or it could the improvement of essential brain and eye health with life’sTMOMEGA, which is a plant-based omega-3 supplement that is more sustainable than traditional fish oil and comes without the fishy taste…that sounds like a catch to us!