Elite, a firm of cycling enthusiasts, has been offering the cycling world unique and cutting-edge products for over 30 years. Riding alongside both professional and amateur cyclists and listening to their needs and critiques has led to both the refinements and new concepts that have moved cycling products forward and improved rider performance. New products are created by an internal team of engineers and researchers and are tested by the champions of the WorldTour.
Elite continue to provide Team dsm-firmenich’s male and female riders with the latest innovative trainers and rollers, to ensure a perfect warm-up and warm-down, as well as for when the riders really enter the pain cave in training. Elite also provide flight bags to the team to bring their equipment to races all over the world. Besides that, Elite provides the team with bottle cages and bidons for training and racing – when you consider that last year the team got through 40,000 bidons you can see how vital this becomes!