Sustainability is a word that is quite rightly heard more frequently across the globe – by businesses both small and large, and ever increasingly is becoming a focus of sports teams worldwide – but what exactly is “sustainability”?
According to the United Nations Bruntland Commission in 1987, they defined sustainability as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” A whole plethora of Sustainable Development Goals, 17 in total, are listed by the UN; from things such as “no poverty”, to “affordable and clean energy”, to “sustainable cities and communities.”
Team dsm-firmenich: a pioneer for change
Of course, not all 17 of the Sustainable Development Goals set out by the UN are applicable or possible to achieve as a professional cycling team, but at Team dsm-firmenich the objectives of health, sustainability and inclusivity have been close to our heart since the team’s inception in 2008.
The bike is naturally a symbol for a healthy lifestyle, for sustainability, and our Keep Challenging approach, performed by the collective of a team is a great symbol for inclusivity. Inclusivity is at the very centre of this approach, underlining the strong team culture which we captivate by ‘truly together’; truly committing to and empowering each other.
To zoom in, throughout the years the team has focused on a variety of initiatives to progress towards achieving its sustainability goals, and this has only increased since dsm-firmenich (previously Royal DSM) became a title partner of the team. As a company formed out of two global sustainability leaders (DSM and Firmenich), dsm-firmenich is determined to keep growing their positive impact on the wider world, and bring progress to life for the good of people, climate and nature.