Two of the groups international optician chains partner up with Team DSM
Hans Anders Retail Group, with its well-known optic chains Hans Anders and eyes + more, will become an official partner of Team DSM, as was announced today during the team’s official 2022 Team Launch. With part of the partnership focusing on the joint development of high-quality race eyewear.
The foundation for the long-term strategic partnership is driven by a joint view on values as collaboration, commitment, integrity, passion and pride. The strategic partnership will become a central pillar in the international marketing strategy, aimed at achieving growth with the Hans Anders and eyes + more formulas in the various countries where they operate. Alongside the contribution to their international growth strategy, the partnership will also focus on the combination of eye care, vision and the latest technology. From the start of the new season Team DSM will wear new athletic race eyewear, a true joint development project by the specialists of both partners, with the aim of setting a new standard for athletes competing at the highest level.